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July 17th 2023 | |

David Robinson called this the ‘Things get worse and worse until, at the last minute, they get better’ arc after analysing 112k plots from books and movies. Source: Stour; ‘The Science of Storytelling’

“The biggest thing you should take away from Google Aristotle is that how teams work matters more than who is on them.

You can take a team of average performers, and if you teach them to interact in the right way, they’ll do things no superstar could ever accomplish.

Lazlo Block, Former head of the People Operations at Google, 2015

The most important audience that you need to ignite is your internal culture. Invest here, then go external.

Duke Stump, Former CMO NIKE, Seventh Generation, Lululemon

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