IKEA effect

June 19th 2024 | |

We value things that we have created ourselves or co-created with others

“The biggest thing you should take away from Google Aristotle is that how teams work matters more than who is on them.

You can take a team of average performers, and if you teach them to interact in the right way, they’ll do things no superstar could ever accomplish.

Lazlo Block, Former head of the People Operations at Google, 2015

The most important audience that you need to ignite is your internal culture. Invest here, then go external.

Duke Stump, Former CMO NIKE, Seventh Generation, Lululemon

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